Conexio consulting

Beşiktaş’s toy campaign for earthquake-affected children is in the world press

Besiktas Football Club’s “This toy is my friend” campaign made an impact in the world press. The toys that black and white fans threw on the field to be sent to earthquake victims caused emotional moments.

Within the scope of the “This toy is my friend” campaign, in the Antalyaspor match of Beşiktaş fans,

At the 4th minute and 17th seconds of the match, that is, at the hour of the terrible earthquake on February 6, throwing plush toys on the field found a wide place on the world agenda.

Media organizations broadcasting internationally around the world drew attention to the importance of the campaign by sharing the photos during the event. On the other hand, the sharing on the Instagram account of Beşiktaş Club reached 24 million views.

The Guardian: In the match played between Beşiktaş and Antalyaspor in Istanbul, thousands of teddy bears and plush toys were thrown on the field as donations to children who survived the earthquake in Turkey.

Reuters: Beşiktaş fans threw toys onto the field for children affected by the earthquake.

BBC: Fans threw scarves, berets and plush toys as gifts to children in the earthquake zone. Beşiktaş football players warm up with the names of the affected southern provinces of the country before the ceremony held before the match; fans applauded the search and rescue teams at Vodafone Stadium.

ESPN: Beşiktaş fans threw toys and stuffed animals onto the field to be sent to children affected by the earthquake. Nice game…

Al Jazeera English: While Beşiktaş fans donated toys to earthquake survivors, teddy bears rained down on the football field during the match.

SKY Sports Football: Incredible. Beşiktaş fans threw hundreds of toys and stuffed toys onto the field for children affected by the earthquake.

Bloomberg: Beşiktaş fans rained toys on the field for the benefit of children affected by the big earthquake this month during the match against Antalyaspor.

Serie A English: When life goes beyond sports… A heartwarming gesture for children from Beşiktaş and Antalyaspor who were affected by the earthquake.