Conexio consulting

Denmark’s IKEA is coming to Turkey

A new brand is stepping into Turkey in the field of retail. JYSK, called Denmark’s IKEA, comes as a direct investment. It will open two stores in Turkey on May 4. Making growth plans in Turkey, the brand also started to look for personnel.

The Danish-based retail chain sells furniture, home and sleep products. It was learned that the brand will open its first store in Turkey at the beginning of May. The first store opens in Istanbul. On May 4, two stores will open at the same time in Torium and Oasis Cadde AVM in Istanbul. It will have 1,300 square meters of stores. It will increase the number of stores by the end of the year.

Looking for staff

The brand will enter Turkey as a direct investment. It was also seen that JYSK opened a Turkish website and was looking for personnel. We are looking for staff on www.kariyer.jysk.com.tr.

The brand, a global chain of retail stores, is part of the Lars Larsen Group. Lars Larsen opened his first JYSK store in 1970 in Aarhus, Denmark. Today it has more than 3,200 stores in 48 countries. While 27 countries are directly operated by JYSK, 21 countries are part of the JYSK Franchise.

JYSK will have made its first international expansion with Turkey after three years. JYSK CEO and President Jan Bogh, whose views are included on the company’s Denmark-based website, said, “As we said before, there is no easy country. Achieving success in Turkey will depend on the hard work of our employees. Turkey offers significant opportunities with its 82 million population.

JYSK Expansion Director Mikael Albaek Kristensen stated that they see significant potential in the Turkish market. “We see great potential for our products and Scandinavian design,” Kristensen said. Especially the young population is attractive. We see potential in the western part of Turkey. We will open our first store here as well. Turkey is also close to Bulgaria, our distribution center,” he said.

It operates in many countries

The countries where JYSK has invested in are as follows:

Austria, Belgium, Bosnia and Herzegovina, Bulgaria Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine, United Kingdom. Franchise countries are: Albania, Armenia, Azerbaijan, Canada, Estonia, Faroe Islands, Georgia, Greenland, Iceland, Kosovo, Kuwait, Latvia, Lithuania, Malta, Moldova, Montenegro, North Macedonia, Tajikistan, Thailand, United Arab Emirates, Vietnam 

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