Conexio consulting

COFFEE CULTURE/ HISTORY OF TURKEY

The World famous Turkish coffee is a really great part of Turkish cultural past and social history. Turkey met with coffee during the Ottoman Empire during the 16th century and yearly coffee became an important part of the social life and connecting friends, hosting guests and even in the literature. With the increasing number of ‘coffee shops’ in Ottoman society, the cultural and social structure slowly changed.

After the first coffee shop opened, many followed it. At first these places were the ones where travelleres’, philosophers’, artists and high level burocrats’ were meeting. There were talks about science, culture etc. and thoughts were shared. The European travellers mentioned a lot about this topic in their memories. Even the first coffee shops in Europe took Ottoman coffee shops’ concept as an example.

Although the coffee culture from the ancestors continued in the houses and today’s coffee houses, the Turkish coffee in the 2000’s has really returned. After the opening of coffee chains such as ready-made coffees, Starbucks, which entered the Turkish coffee market, coffee chains became a part of our society. The first Coffee Festival was held in 2015. Although the Istanbul Coffee Festival was in 2015 for the first time, it attracted much attention and took place in the news.

According to the data from International Coffee Organization, the coffee consuming number in Turkey is rising 15,6% per year. In Turkey coffee consumption, which was 595 grams per capita in 2012-2013, reached 920 grams in 2015-2016.

As Turkey is not listed in the top 10 coffee consuming countries, it is trending in the recent years with the rising coffee consumption. Coffee, which is an indispensable item of daily life and culture for hundreds of years in Turkey, has increased its consumption and market share with its brand investment and branching in recent years. The study of investments and branching of the international coffee chains in Turkey is increasing.

The re-expansion of coffee consumption has been realized with Starbucks opening branches in Turkey. This new consumption, which changed the use of cups and made coffee a single espresso mule with different cooking and supplementary materials, allowed coffee to be consumed on the road, on the way to work, on the way home, on public transport. This quickly took over the city people.

In addition, this surplus of consumption prompted the Coffee Shops to respond to Starbucks’ mass production, claiming to prepare tastier, special coffees using much higher quality cores, and increased rapidly over the last three to four years.

The new coffee makers in our country representing this new trend called the third wave coffee, which takes great care from the production to the packaging of the coffee, from roasting to baking, and using different techniques and introducing the coffee from the quick and serial production into an artistic form like a wine, and they are starting to function as a new social point where they visit quite frequently, especially in the young and white-collar part of the population with their designs which are quite elegant as decoration. Turkish coffee was also influenced by this new discovery, and in some places new tastes and turkish coffee started to rise in some places with the understanding of returning to the old times.

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