Conexio consulting

GETIR company acquires US online grocery company FreshDirect

GETIR company acquires US online grocery company FreshDirect

Getir announced that it will acquire FreshDirect, a New York-based online grocery company with an annual turnover of $650 million, from Ahold Delhaize USA, an American food retail group. According to the company, the deal is expected to be finalized in November.

FreshDirect aims to offer a faster and more convenient service to its users by leveraging the technology and operational experience of Getir, which has been operating in the US since 2021.  Getir, on the other hand, wants to make its service even more attractive for its users in New York by capitalizing on the quality and variety of FreshDirect’s fresh products.

In 2015, Getir started to bring grocery products to its users in Turkey. Over time, it has expanded its original business model and offers different services to meet the various needs of its users. In this direction, we acquired GetirBüyük, GetirYemek, GetirSu, GetirÇarşı, GetirVehicle, Getirİş, GetirBiTaksi and n11. We continue to make users’ lives easier in 81 provinces of Turkey, America and Europe.

Will continue its activities under the same name

FreshDirect has become one of the most important online grocery players in its geography by building strong business relationships with the region’s top agricultural and food producers. Serving a total of 3 states, including New York, New Jersey and Connecticut, the company will continue to operate from its facility in the Bronx neighborhood of New York City, retaining the FreshDirect brand name following the completion of the acquisition.