Conexio consulting


It is an undeniable fact that the COVID-19 pandemic has reduced the pace of studies on environmental sustainability. Prior to the pandemic, the primary objectives determined by companies – such as sustainable production, cyclicity and getting away from petrochemical products – seem to be put in the background for the moment.
Before the pandemic in 2020, it was assumed that a significant proportion of manufacturers, brands and retailers in particular had their own sustainability departments and strategies. It is even known that many institutions and organizations employ sustainability managers.
With the increasing need for personal protective materials, the textile and clothing industry related to synthetic fiber has also been on the rise. In this period, the production of personal protective materials shifted towards developed countries in order to respond to the increasing demand, especially in Western Europe and the USA.
Personal protective equipment buyers in Western Europe and the USA, especially in the first periods when the effect of the pandemic was felt heavily, turned to local manufacturers due to poor quality, expensive and non-technical products purchased from China.
The “Turkish Textile Industry Sustainability Action Plan”, prepared by the Textile and Raw Materials Exporters’ Associations, under the leadership of the Turkish Exporters Assembly, was announced.
The textile industry, which realizes the highest export of all time with an export of 6.2 billion dollars in the first half of the year and is the fifth largest exporter in the world, will take concrete steps in many important issues such as recycling waste water, reducing the energy consumption of the sector, and recycling within the scope of the plan.
TİM President İsmail Gülle, who made the opening speech of the meeting, said, “We announced the message ‘We produce for the world, without consuming the world’ within the scope of the Sustainability Action Plan, which consists of 12 main articles, and we received a great deal of attention. One of the goals we have announced is to create sectoral action plans. I am very happy to see the first response of this step in textile, which is our leading industry today, and I congratulate our industry on this visionary move. This move, led by our textile sector, will encourage all our exporting sectors and our sectoral roadmaps will be completed as soon as possible.”
Gülle stated that the TİM Industry Sustainability Science Board will take a critical responsibility in the green transformation process by guiding the sectors in the determination and implementation of sustainable policies in the industry, and said:
“We are putting the Green Line into operation within ALO TIM. Our companies will receive answers to questions about green transformation on a sectoral basis from our expert teams under the roof of TIM and the Union. It is always more difficult to be a pioneer, to be the first in a field. Our textile and raw materials sector, today with a great vision, maintains sustainability. We were the first sector to take action within the framework of our action plan.We will make Turkey a brand country in the field of sustainability by realizing the targets in our action plan one by one.
I invite all our industrialists, producers, suppliers and exporters to a production approach that prioritizes nature and the environment. Let’s renew the old infrastructure of our factories, separate the infrastructure of washing and dyeing water, recycle the washing water, expand the technologies that use less water in washing and dyeing, and reduce the share of fossil fuels in production as much as possible. The greatest legacy we will leave to our children and future generations is a clean world and a clean atmosphere. This is our duty.”
TIM Sectors Council Textile and Raw Materials Sector Head Zeki Kıvanç, noting that a very important breakthrough has been made in order to raise awareness of sustainability in Turkey and lay the groundwork for future applications, “Our sector is one of the largest and most important industries in the world in terms of production and workforce. Undoubtedly, it will continue to maintain its importance for human life in the future with its continuously developing functions and increasingly different usage areas. said and continued:
“A sustainable world is one of the most important priorities of the coming period. Today, not only the USA and the EU, but also almost all of the world are in preparation for an all-out struggle against the negative effects of climate change. Issues such as circular economy, resource efficiency, digital transformation, and carbon footprint are in the upcoming period. “Environmentally friendly sustainable production is not a choice but a necessity for our Turkey and the world. This plan is of great importance in order to improve the technical capacity and awareness of the Turkish industry on cleaner production methods and its benefits. To protect our competitiveness, The plan we have prepared is very important to create added value for a long and long period of time.”
88% of surveyed consumers expect a slow recovery or recession, indicating low overall consumer confidence.
As a result, consumers’ fashion expenditures are also changing. 60% of the respondents stated that they reduced their fashion expenditures during the crisis and nearly half of them thought that this trend would continue after the crisis.
On the other hand, consumers cut back on spending on accessories and jewellery, before spending on ready-to-wear and shoes. When their purchasing behaviors are examined, it is seen that especially the Z Generation and Millennials tend to buy cheaper products. 50% of the respondents in this category stated that they behaved in this way.